The spacious and visually stunning booth served as a vibrant hub for hospitality enthusiasts and industry professionals. Visitors had the opportunity to engage directly with Lazure Hospitality’s team of experts, gaining insights into the company’s innovative services and its contribution to the evolving tourism landscape in Saudi Arabia.

A highlight of Lazure Hospitality’s participation was the signing of strategic agreements with key industry players, including Al Mosafer and The Hail Region Development Authority. These partnerships reflect Lazure Hospitality’s vision to foster collaboration and drive sustainable growth within the tourism and hospitality sectors.

“Participating in the Saudi Tourism Forum allows us to not only showcase our achievements but also to contribute meaningfully to the Kingdom’s burgeoning tourism industry. We are thrilled to join hands with esteemed partners and look forward to creating exceptional experiences that align with the goals of Saudi Vision 2030,” said Mr. Khader Qasem, the Chief Executive Officer of the group.

Lazure Hospitality’s participation underscores its dedication to excellence and its role as a catalyst for the Kingdom’s tourism ambitions. As the company looks ahead, it remains committed to building meaningful relationships, delivering top-tier hospitality services, and driving innovation to position Saudi Arabia as a global tourism destination.

This partnership underscores Tabuk Investment & Tourism’s commitment to playing a pivotal role in the Kingdom’s broader tourism and economic goals, as envisioned by Saudi Vision 2030. Key initiatives under this agreement include:

• Enhancing Hospitality Services: Lazure Hospitality will bring its expertise to elevate the hospitality offerings in the Hail region, ensuring high-quality experiences for both residents and visitors.
• Local Workforce Training Programs: Dedicated training initiatives will be launched to empower the local workforce, equipping them with skills to thrive in the hospitality industry.
• Data Sharing and Insights: The partnership will facilitate the sharing of data and market insights to drive informed decision-making and foster sustainable development.
• Media Collaborations: Joint efforts in media and marketing will aim to promote the Hail region as a premier destination, highlighting its unique cultural and natural attractions.
• Community Engagement: Lazure Hospitality and the Hail Region Development Authority will work closely to maximize benefits for the local community, creating opportunities for economic and social advancement.

“We are honored to partner with the Hail Region Development Authority to contribute to the growth and development of this vibrant region,” said Mr. Khader Qasem, the Chief Executive Officer of the group. “By combining our expertise with the Authority’s vision, we aim to create lasting value for the local community and position the Hail region as a key player in Saudi Arabia’s tourism sector.”

This partnership is a testament to Tabuk Investment & Tourism’s dedication to innovation, sustainability, and community engagement. By working together with the Hail Region Development Authority, the company seeks to unlock the full potential of the region while contributing to the Kingdom’s ambitious tourism and economic development goals.

This agreement follows a recent contract with NEOM Hospital, where Eco Clean Central Laundry took over all laundry operations for the medical facility.

In his address, Mr. Jamal Alfakhri, Managing Director of Tabuk Investment & Tourism Co., expressed his enthusiasm for this significant step “We are thrilled to expand our partnership with NEOM and provide our industry-leading laundry services to the prestigious Sindalah development. This exclusive agreement is a testament to our commitment to delivering exceptional quality and efficiency to our clients while preserving the ecosystem and maintaining the harmony with nature, upholding the island’s pristine environment and contributing to a sustainable future.”

Established in 2018, Eco Clean Central Laundry has rapidly expanded its operations, aiming to spearhead a movement towards sustainable laundry through its pioneering green technologies and resource-efficient operations.

Eco Clean Central Laundry is committed to reducing its ecological footprint and minimizing environmental impact. The laundry’s expansive facility utilizes state-of-the-art machinery and laundry facility incorporates advanced technology to optimize water and energy usage, while specialized detergents contribute to reduced environmental impact, boasting a capacity of 32,000 kg daily.

Eco Clean is proud to serve the laundry needs of the innovative businesses, hospitals, and hospitality establishments of the region in an eco-conscious manner.

As a key player in the hospitality and investment landscape of the Kingdom, Tabuk Investment & Tourism seized the opportunity presented by the forum to connect with industry stakeholders, promote Saudi business hub locations, and highlight investment opportunities in the burgeoning tourism sector.

The Saudi Travel Forum serves as an essential platform for fostering collaboration and dialogue among various stakeholders in the tourism industry. With a vision to align with the ambitious goals of Saudi Vision 2030 and to expand its presence across the Saudi market, Tabuk Investment & Tourism recognized the forum as an ideal avenue to showcase its commitment to innovation, growth, and contribution to the national agenda.

“Our participation in the second edition of the Saudi Travel Forum reflects our dedication to being at the forefront of the Saudi hospitality industry and contributing meaningfully to its growth and development,” said Khader Qasem, Chief Executive Officer of Tabuk Investment & Tourism. “We are proud to have been part of this dynamic platform, which provided us with the opportunity to showcase our vision, engage with industry leaders, and unveil our subsidiary companies to the broader market.”