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Lazure Hospitality, a subsidiary of Tabuk Investment & Tourism, Unveils Royal Lazure: A Reimagined Luxury Experience

NEOM, January 3, 2024 – Tabuk Investment & Tourism’s esteemed hospitality arm, Lazure Hospitality, a subsidiary of Tabuk Investment & Tourism is proud to announce the unveiling of Royal Lazure, a redefined luxury experience set to elevate hospitality standards in the region of Neom. Formerly known as the Royal Tulib Sharma Resort, Royal Lazure represents a bold new chapter in the resort’s storied history, infused with Lazure Hospitality’s signature blend of opulence and excellence.
Effective January 1, 2024, Royal Lazure Resort emerged as the epitome of refined luxury within the Lazure Hospitality portfolio. The rebranding initiative signifies a transformative journey aimed at enhancing guest experiences and setting new benchmarks for hospitality excellence. Under the guidance of Lazure Hospitality, Royal Lazure promises a renewed commitment to delivering unparalleled luxury and personalized service.

“We are delighted to introduce Royal Lazure as a testament to our dedication to redefining luxury hospitality,” said Husseyn Atakishiyev, GM of Lazure Hospitality. “With its rich legacy and timeless charm, the resort holds a special place in the hearts of travelers seeking indulgence and luxurious business trips. As we unveil the new identity of Royal Lazure, our mission is to exceed expectations and create unforgettable moments for our guests.”

Strategically situated amidst the breathtaking beauty of NEOM, Royal Lazure embodies sophistication and elegance at every turn. From exquisitely appointed accommodations to world-class dining options and bespoke leisure activities, every aspect of the resort has been meticulously curated to provide an unparalleled guest experience.

Royal Lazure represents the pinnacle of luxury within the Lazure Hospitality group of hotels, serving as a beacon of refinement and exclusivity. As the flagship 5-star resort, Royal Lazure sets the standard for elevated hospitality, inviting guests to immerse themselves in a world of luxury and tranquility.

Lazure Hospitality, a subsidiary of Tabuk Investment & Tourism, remains committed to fostering innovation and excellence in the hospitality sector. With Royal Lazure, the brand reaffirms its commitment to delivering exceptional service and creating memorable experiences for business travelers from around the world.
For media inquiries or further information, please contact:

Lamis Najjar
Marketing & Communications Manager
[email protected]

About Tabuk Investments & Tourism:
Tabuk Investments & Tourism, a pioneer since 2006, leads the hospitality and investment sector in Neom and Al Ula, with tailored solutions in Facility Management, Hotels Management, Events Management, Catering Services, and Laundry Services while promoting sustainability and environmental responsibility in the Kingdom of Saudi Arabia.